Who
For those who play with (blonde or grey) colors.

What

• Sulfate-free shampoo is specially designed to gently cleanse without affecting the brilliance of color
• Contains optimal level of violet pigment to visibly brighten and eliminate brassiness
• Safe for daily use
• Dermatologist tested. Formulated without parabens, sulfates or sodium chloride. Color and keratin treatment safe. UV protection for hair. Vegan, cruelty-free and gluten-free.

When
Use daily to brighten and tone blonde and grey hair.

Why 

• Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower Extracts) defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting from the drying, damaging and color-depleting effects of the elements.
• Pure Violet Pigment and Reflective Pearl corrects brassiness, tones highlights and imparts luminescent brightness and shine. 
• Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.
• Coconut and Corn-Derived Cleansers provide gentle yet efficient cleansing so that optimal clarity is maintained for vibrant color.
• Purple Orchid Extract, known as the flower of longevity, repairs damaged hair, conditions and prevents moisture loss.
• Swiss Garden Cress Sprouts, high in phyto-nutrients, detoxify and protect the hair from environmental stress factors, pollutants and natural oxidation to help maintain color vibrancy.
• Flax Extract helps to conserve melanin in the hair follicle.
• Multi-UV Protection shields hair from the color-depleting, fading and drying effects of the sun’s rays and UV exposure

How
Lather, indulge, rinse.