Shu Uemura | Blow Dry Beautifier Thermo BB Serum


Shu Uemura | Blow Dry Beautifier Thermo BB Serum


Go nude with shu. less is more with the new blow dry beautifiers.

1 product, 5 benefits.

The first bb for hair, a multi-benefit blow-dry perfector associating care and control, with lightweight watery texture, perfect for fine to medium hair.

Use this hair care and styling product for a flawless and effortless look with a nude effect.

The BB Difference

  • Primes the hair fiber
  • Moisturizes without heaviness
  • Smooths and softens the hair
  • Helps protect from blow dry heat
  • Shapes and reshapes any look

Hair Type

  • Fine to medium hair

Precious Ingredients

  • Ginkgo biloba extract, known for its high resistance to external aggressions & its anti-oxidant and healing benefits.


  • SRS Microwaxes: heat reactive re-positionable microwax technology & amino reactive silicon: microscopic wax particles that melt with heat to create flexible bonds between hair fibers.

How to use

  • Apply to damp hair, blow-dry and heat style to set shape; reactivate by reapplying heat.
  • Use to protect & perfect a blow dry.


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