WHAT IS IT? Your skin needs a drink. Meet our first and only BB with a water-like texture that delivers multiple benefits in just one drop. Why get wet? Our built-in primer water technology means a liquid silk-consistency—it literally glides onto your face, blends easily and moves with your skin. Because it’s alcohol-free, there is no drying, cracking or caking during wear. The ultra-hydrating, oil-free formula also creates a sheer, radiant finish that makes you really love your skin in every conceivable light. Here come the compliments.
WHY IT’S UNIQUE
Simply put, we have no other BB foundation with a thin, water-like veil. What makes it a technological feat is our breakthrough system that suspends pigments in H2O. The big pay-off: a BB that hydrates your skin throughout the day and a demi-matte, but never flat complexion. Just a few drops create a remarkably natural-looking canvas that still camouflages imperfections. Just build for more coverage. Plus, our exclusive Photoset Polymers—taken from medical grade liquid bandage technology—make it last from A.M. to afterhours.
Blurs out imperfections like fine lines, pores and blemishes
SPF 30 helps shield skin from environmental damage
Sheer-to-medium coverage comes easy with its buildable, liquid-silk consistency. Plus, 8 forgiving shades means one for every skin tone. Guaranteed.
A revolutionary formula infused with elements of Primer Water quenches skin
• OIL & ALCOHOL FREE:
Expect a gorgeous sheen. No shine.
Want that all natural off-duty model look? Done. After applying BB Water, add a healthy flush or subtle, sun-kissed sheen to your flawless skin with our new L.A. Lights Blendable Lip & Cheek Color.
THE PHOTO FACTOR
“It all starts with skin in the studio. A sheer finish on the face reflects natural light better and highlights contours like cheekbones.” – Davis Factor, Founder and Photographer
ARTIST HOW-TO: KEEP IT SHEER
“Remember, it’s all about perfecting—not masking your skin. You only need to apply foundation on places that need coverage.” – Lori Taylor Davis, Global Pro Lead Artist